Posts Tagged program
Step By Step Video Tutorials on How to Install and Run Your Own Highly Functional and Hugely Profitable Affiliate Program
- no experience required
- step by step video tutorials
- easy to follow
- cd
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Franchise Financial Performance
Your status as either a potential purchaser or merely a curious member of the public partially determines the amount and quality of information you’ll be able to discover about the financial performance of a specific franchise. Potential purchasers are able to find out about a franchise’s financial performance via the Federal Trade Commission’s (FTC) Franchise and Business Opportunity Rule. Under the Franchise and Business Opportunity Rule, franchisors are required to make a series of detailed disclosures to potential purchasers, either in the Uniform Franchise Offering Circular (UFOC) form or in the form provided by the rule.
There are three basic parts in a UFOC:
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Franchise Brokers
People often ask me about franchise brokers. On the surface, the idea of a broker seems simple enough. Brokers put buyers and sellers together so whether a buyer or a seller, brokers would seem to be a very important component in the equation.The fact is, they get paid to put buyers and sellers together. After all, they need to get paid too.
Thus, by the pure nature of that relationship, they typically have a biased opinion. Odds are, they are representing a party that pays them upon procurement of a sale. So, let us look at this from both perspectives, the franchisor and prospective franchisee. For some franchisors – Brokers fill a void as a nice additional franchise sales outlet, but do not make the mistake in thinking that brokers are going to be your only source of sales for your expanding company.
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Franchising – Making The Choice
More and more individuals are taking charge of their health as they learn about the benefits of a regular fitness program. This change is not limited to one demographic group. As we know, aging baby boomers are concerned with staying healthy, physically fit, and living independently. People 55-years and older constitute 25% of the 6.1 million Americans who reported using services of a personal trainer in 2004.
There is also a significant increase in children’s utilization of personal training and fitness regimens as a growing number of parents become aware of the health risks of childhood obesity. In addition, children of all ages and fitness levels seek out the services of a personal trainer to get that extra edge in their particular sport, due to the competitiveness of youth athletics.
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Franchise Outlet Marketing and the Thickening of Clientele
Many franchisees want to expand their customer base and they have indeed, already marketed to everything within their franchise exclusive territory, and their trade zone. Still, they notice that there are outlying areas that are in no one’s official franchisee territory and they would like to draw some of those customers into their store. Whereas, this makes sense to get more customers, it really is far easier to increase the amount of customers coming into your store from areas that are closer to your store.
You will get more bang for your buck with your marketing and advertising than you will if you try to you spend money to draw customers from further distances. The goal is to thicken your customer base within your franchisee exclusive territory. To do this, you need to set up a referral program, and some form of discounts for your current solid and loyal customer base that refers new clientele to you. Perhaps give them coupons to give to friends where they can put their name on the back.
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