Posts Tagged design
Franchising – Making The Choice
More and more individuals are taking charge of their health as they learn about the benefits of a regular fitness program. This change is not limited to one demographic group. As we know, aging baby boomers are concerned with staying healthy, physically fit, and living independently. People 55-years and older constitute 25% of the 6.1 million Americans who reported using services of a personal trainer in 2004.
There is also a significant increase in children’s utilization of personal training and fitness regimens as a growing number of parents become aware of the health risks of childhood obesity. In addition, children of all ages and fitness levels seek out the services of a personal trainer to get that extra edge in their particular sport, due to the competitiveness of youth athletics.
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A Day in the Life of a Rainbow Station Franchisee
Established in 1989, Rainbow Station is the brainchild of pediatric registered nurse, Gail Johnson. 5 months after opening, the facility had 100 CHILDREN enrolled; at the end of the following year, her FACULTY & STAFF had grown from 12 to 32 out of sheer necessity; in 1997, Gail was named Virginia’s “Small Business Person of the Year;” and by 1999, demand had become so great that she EXPANDED to 5 more LICENSED FACILITIES.
Though it doesn’t even begin to sum up all of what the business does, Rainbow Station is a FACILITY with 3 primary parts to the business: an accredited preschool, an accredited afterschool program, and an infirmary designed both for sick children of working parents and children who are chronically ill. It is those essential features that are the primary reasons that the business does so well. The accreditation of both the preschool and the SCHOOLAGE program set the entire company apart, because sadly, only 6% of all preschools in the United States are accredited by the National Academy of Early Childhood Programs. As well, virtually no one else has an on-site medical facility with specialized, pediatric nursing care. In every way, Rainbow Station is a children’s franchise in a class entirely of its own.
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Franchise Advantages
Less money is needed to advertise a startup if it has a well-known image and is well thought of by the public. The standard sign will bring the traffic into the business. This is a huge advantage over opening a business with no preconceived feelings for it. A good location with lots of traffic will help to make any known franchise do well since the buying public knows what the company is about and what they offer.
The franchise game plan
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The human stock factor
There is nothing more troubling to today’s employers than the fact that young workers (mostly ages 20-27) seem to have little pride in the overall product or service unless they can see a way it directly affects them. Young workers will take great pride in their part of a project or service, but often care little about the global nature of it.
In the film “Office Space,” the lead character, explaining his lack of motivation to a job efficiency expert, says, “It’s a problem of motivation, all right? Now if I work my [expletive] off and Initech ships a few extra units, I don’t see another dime, so where’s the motivation?”
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The Personal Touch and Finding Foreign Buyers
The deals that bring most business into the New Economy are still made the old-fashioned way – with a handshake.
It’s true. The Internet may have changed the SPEED of a transaction and the MEANS of conducting it, but in the end, business is still business and it’s done by knowing the people you’re dealing with.
Being successful in the global marketplace — and everyone on the Internet is in the global marketplace — means developing REAL trade leads with REAL possibilities.
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