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More and more individuals are taking charge of their health as they learn about the benefits of a regular fitness program. This change is not limited to one demographic group. As we know, aging baby boomers are concerned with staying healthy, physically fit, and living independently. People 55-years and older constitute 25% of the 6.1 million Americans who reported using services of a personal trainer in 2004.
There is also a significant increase in children’s utilization of personal training and fitness regimens as a growing number of parents become aware of the health risks of childhood obesity. In addition, children of all ages and fitness levels seek out the services of a personal trainer to get that extra edge in their particular sport, due to the competitiveness of youth athletics.
Many franchisees want to expand their customer base and they have indeed, already marketed to everything within their franchise exclusive territory, and their trade zone. Still, they notice that there are outlying areas that are in no one’s official franchisee territory and they would like to draw some of those customers into their store. Whereas, this makes sense to get more customers, it really is far easier to increase the amount of customers coming into your store from areas that are closer to your store.
You will get more bang for your buck with your marketing and advertising than you will if you try to you spend money to draw customers from further distances. The goal is to thicken your customer base within your franchisee exclusive territory. To do this, you need to set up a referral program, and some form of discounts for your current solid and loyal customer base that refers new clientele to you. Perhaps give them coupons to give to friends where they can put their name on the back.
PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.
Let us take a quick look at how PPC Search Engines work.
Less money is needed to advertise a startup if it has a well-known image and is well thought of by the public. The standard sign will bring the traffic into the business. This is a huge advantage over opening a business with no preconceived feelings for it. A good location with lots of traffic will help to make any known franchise do well since the buying public knows what the company is about and what they offer.
The franchise game plan